agribusiness marketing, market research, segmentation, positioning, marketing budgets, distribution channels, campaigns, lead handover, marketing reporting

Before an agribusiness can sell more, it needs to know who its customers are, what those customers value and why they would choose its product. An agribusiness marketing officer turns that understanding into a practical plan for reaching the right market.In this course, learners will practise researching customers and competitors, defining a product’s value, choosing